Unless you’re a professional photographer, never use your phone to take pictures that are supposed to be on your company website and social media pages. Photos taken this way won’t look very appealing. As a result, customers may doubt your level of professionalism after seeing such low quality pictures. Here are some reasons why you should hire a professional photographer for your business.
1. You’ll Save money
Nowadays, people can differentiate between a professional shot and a poor one because they are exposed to pictures every day. Your business can lose customers just like that if you use ‘bad’ pictures on your website. Although professional photography may look expensive at first, it helps you save a lot of money in the long run. Once the photographer takes professional photos for your business, they belong to you. The business can use those photos anyway they like to promote your brand.
2. It Shows that you Value Quality
A good first impression will get you a lot of new customers. Nobody can create a good first impression for your business better than a professional photographer. Someone that has been in the industry for a while understands the basics of marketing photography. When customers visit your site or social media page and see professional high quality photos, they’ll trust you. They’ll know they are in safe hands because they assume you are so thorough in everything that you do.
3. It Tells your Story Better
Marketing photography tells your story better than words. Every business has a story of how it started. Customers are interested in your story because it shows them you’re more than just a money-making venture. Your story gives you a personality and separates you from other businesses. Nothing tells a story better than photography and video. That’s why some people would rather watch a movie instead of reading a book. A professional photographer captures all the interesting elements of your story and presents them in a language that everybody loves.
4. It Makes your Brand Stand Out
Your brand’s name and logo should give you a competitive advantage. You need a professional photographer to highlight those unique features. For example, if you’re in the real estate sector, you need a professional who understands architecture photography. Unlike an amateur photographer, a professional knows how to set the stage for an amazing shot. They understand lighting and camera shutter speed. All those things are helpful in architecture photography because they make the building stick out.
5. It Makes People want to Share Pictures of your Brand
Social media is the new way to communicate. Although it has been in existence for a while, businesses are still learning how to use social media to engage and attract new customers. If you want to gain a competitive advantage over such businesses, you should hire a professional photographer. What most people don’t know is that a quality picture is more engaging. It will captivate your followers and make them want to share it with their friends. Those likes and shares will help to improve your website rankings and turnover.
6. It Entices Buyers
If you want customers to buy your products, you should appeal to their emotions. Make them feel like your product will satisfy that emotion. This is where professional photographers earn their money. They know how to make you feel something. For example, have you ever looked at professional wedding photos? The couples look so in love. You’ll just find yourself feeling warm and so full of love after seeing that picture. The same is true for your business. A professional photographer can entice customers to purchase your products. The photos will make the customers feel like they need to use your products.
7. It Gives you Peace of Mind
Running a business is very demanding, and you don’t need any more responsibilities. Professional photographers are ready to spend the entire day on site until they find the perfect shot. You’ll need ground photography to show people what your office looks like. If the building has some carvings outside, you should capture them. The landscape and entrances should also be captured. You want customers to want to come to your office to make a purchase. Aerial Innovations are experts in ground photography and can give you amazing results.
You should never ignore the power of professional photography. It might look unnecessary at first, but it can vastly benefit your business in the long run. Get a quote from Aerial Innovations to learn more about how their ground photography team can benefit your business.