Your marketing approach can determine whether your business is a success or a failure. A typical marketing return on investment (ROI) for email marketing is $36 for every $1 spent. Drone photography can help you increase your marketing returns by elevating your company’s profile and attracting extra attention.
How Drone Advertising Works
Back in 1849, Austria created the first idea of drones. At the time, Austria sent aerial balloons into Venice with explosives attached. While they sent out more than 200 of these incendiary balloons, only one of the bombs hit its target.
Today, drones are known as unmanned aerial vehicles (UAVs). Unlike early drones, the modern version is truly a flying robot. They’re controlled by a pilot on the ground like a model airplane. While the military has many uses for drones, drone photography is also quite popular. Once a drone is sent into the air, it can typically fly for about 12 minutes before it has to be charged again.
Using drones for business is an increasingly common option because of the footage quality. There is truly nothing like an aerial view of a company’s headquarters. If you’re hosting an event, drone images can also capture everyone at the concert or festival.
How Do You Use Drones for Business Marketing?
Drone advertising is increasingly popular among business owners. You can get extreme aerial views of a specific scene with a drone advertisement. The same view is entirely impossible to get from the ground. Because of this, drone marketing gives you a perspective that no other photography style can.
Some companies use drones in media footage about their company, while other businesses use drone marketing to show off a new production facility, event, or finished project. Depending on your goals, you can use drone footage for some of the following purposes.
- Presentations
- Landing pages or blog articles
- Email newsletters
- Social media profiles
- Instructional videos
- Digital advertisements
- Commercials
- Television advertisements
The Benefits of Using Drones for Your Business
There are several advantages to using drones in media and business settings. One of the most important benefits is the overall aesthetic. Drone images are great for giving your company a professional look. This is especially true for real estate businesses that want to showcase their top properties. You can also create footage of different neighborhoods or regions so that buyers can learn about the neighborhoods they want to live in.
Drone marketing is also great for clothing retailers. For example, you can hire a drone photographer before your opening day. Then, the drone can capture the crowd of admirers who show up to purchase your business.
Drone images are a great option if you run a sports team or athletic company. You get an entirely different viewpoint when you shoot from above a sporting event. Often, you will see this type of perspective in apparel and footwear ads that feature athletes.
Fitness trainers can use a drone advertisement to show off a new exercise routine. Gym owners can use their advertisements to showcase a new gym or updated design. Meanwhile, outdoor companies can use drone videography to record skiers and hikers.
The tourism and hospitality industry is known for using drone videography. Typically, a hotel or tour company will take scenic videos of a specific tourist attraction. They may also use drone footage to make a high-end hotel or resort appear even more luxurious.
Why You Need Drone Photography for Your Next Marketing Campaign
Marketing campaigns are all about catching the viewer’s attention, and drone advertising is especially good at catching your eye. It offers a unique perspective that stands out from traditional photography. Other than an eye-catching design, these photos offer a new perspective. You can gain a better understanding of the big picture.
People like drones in media because they’re the latest approach to advertising. Instead of releasing a run-of-the-mill print ad, you can amaze your audience with one of the newest techniques. Additionally, this footage can make your campaign appear sophisticated and professional. Anyone can paste a slogan onto a cropped image, but drone footage requires time, skill, and effort. By investing in a drone advertisement, you show that your company is professional and has a state-of-the-art ad campaign.
Companies use drones for many different reasons. Currently, there are restrictions on who can fly commercial drones. Only a select number of photography companies can get this exclusive footage.
Aerial Innovations Southeast provides drone photography and videography for real estate, construction, and commercial companies. If you want to learn more about how drones can elevate your next marketing campaign, contact us today.